Media Spotlight | SIRIO: From Consumer Insight to Innovative Health Solutions

Source: China Quality News Network

Journalist: Yan Dong

SIRIO unveiled a range of innovative new products at the 7th China International Import Expo, including GummyPlus^®Calcium, Zinc, Vitamin D & K Oral Solution, Briveal^®Pomegranate-Melon Glutathione Pressed Candy, and LifeChews^®Gel Strips. The booth attracted strong interest from attendees, who stopped by to explore product benefits in depth and sample the offerings to experience their distinct advantages firsthand.

The vibrant showcase underscored SIRIO’s leadership in nutraceutical innovation and mirrored the rising consumer interest in health and nutrition.

01 Insight-Driven Innovation Delivering Diverse Solutions

During the CIIE, Dr. Zhao Youyou, Chief Scientist and Global Head of R&D at SIRIO, emphasized that evolving lifestyles are driving increased consumer demand for better nutrition. Since its inception, SIRIO has applied pharmaceutical rigor to the innovation of nutritional health products. With end-to-end capabilities in both R&D and manufacturing, it is committed to delivering high-quality solutions to consumers.

Reflecting on the company’s presence at the CIIE, Dr. Zhao Youyou noted, “SIRIO has always been committed to advancing global health, and this is far more than a slogan. With roots in China and a global outlook, we are harnessing scientific innovation to meet the evolving health needs of consumers around the world.”

SIRIO is distinguished by its deep consumer insight and its ability to deliver a broad range of tailored solutions. Dr. Zhao Youyou cited examples such as targeted product development for middle-aged and senior consumers. In response to more advanced nutritional needs, SIRIO has addressed core consumer concerns through the launch of premium, science-backed supplements such as Neuriva^® Phosphatidylserine Softgels and Neuriva^®Fish Oil Softgels, each offering distinct advantages and targeted health support.

In addition, SIRIO has introduced a range of probiotic products aimed at addressing specific consumer needs. Strict process parameters and quality standards are applied throughout their production.

Beyond addressing age-specific needs, SIRIO is dedicated to delivering holistic nutritional solutions that support well-being throughout the entire life cycle. During the 2024 CIIE, SIRIO launched a specialized display focused on life-stage nutritional solutions, showcasing its comprehensive insight into the diverse needs of consumers from early development through to later life. This initiative highlights SIRIO’s deep insight into consumer needs and its precise alignment with evolving market demands.

Dr. Zhao Youyou emphasized that SIRIO’s in-depth understanding of consumer needs has driven the development of high-quality nutraceutical products and tailored solutions, earning broad consumer trust and strengthening brand credibility. With rising consumer expectations and evolving market dynamics, SIRIO will deepen its focus on R&D innovation and market foresight to deliver a broader range of premium health products and services.

Addressing SIRIO’s long-term vision, Dr. Zhao Youyou noted the company’s ambition to lead the global nutraceutical industry through continuous technological innovation and intelligent manufacturing, delivering more innovative, high-quality products and services while advancing sustainable industry growth.

02 Technology-Driven Innovation Transforming Health Products

Breakthrough products are driven by robust R&D. SIRIO’s Shanghai R&D Center serves as a hub for emerging technologies and scientific innovation. Beyond accelerating product development, these technologies are also elevating quality standards and enhancing the user experience, bringing smarter, higher-performing health solutions to market.

Dr. Gan Dan, Head of Ingredient Innovation at SIRIO, highlighted the company’s proprietary “E-Cube” approach: Effective for enhanced efficacy, Experience for improved user experience, and Expand for broader application potential. “Through this model, we strive to maximize nutritional value by meeting evolving demands with safe, effective, and consumer-centric solutions,” he said.

Commenting on ingredient selection criteria, Dr. Gan Dan noted: “For SIRIO, safety and health are non-negotiable. As a globally renowned CDMO, we are steadfast in our pursuit of natural and sustainable ingredient solutions.”

SIRIO works hand-in-hand with top international research institutions and industry leaders to stay ahead of global market shifts and fuel its R&D engine. By adopting cutting-edge scientific thinking and breakthrough technologies, the company is constantly advancing its innovation frontier.

The rise in public health awareness in China is driving more refined and specialized consumer expectations. Companies that can accurately pinpoint emerging needs and harness scientific innovation to address them will gain a decisive edge in an increasingly crowded marketplace.